Social Media Branding
Social media is a great way for companies to connect with potential consumers. In the modern marketplace, social media is how most companies lure new consumers into trying their product and later becoming lifetime consumers. Most importantly, social media affords an opportunity like never before to directly connect with and engage consumers. As such, social media branding is an important component of marketing in today’s world.
Think of social media as having a direct connection to the consumer. When a consumer ‘likes’ your page or ‘follows’ your company, you now have a great opportunity to market your products and promote your brand. The trouble is in finding where your target consumers spend most of their time. While Facebook may be an all-around solid choice for social media managers, LinkedIn might be the inappropriate choice for a product targeted towards children. As such, your marketing team should focus its energy on social media channels which are frequented by your target market. Once you have established your company on these channels, social media branding will be much simpler.
The hardest part of social media branding is connecting with your target market. Once they have liked your page and followed your company, if your company fails to engage the customer or remain relevant, it is unlikely that your company will reel in new consumers. The first rule in connecting with your target market is remaining authentic. If your company is anything other than what consumers expect you to be, it is unlikely that your brand will remain clear to consumers. Second, your company should utilize social media to remain relevant. Provide an opinion on recent events that are generating a lot of buzz, such that your company will also generate a lot of buzz and potentially capture new consumers. Third, social media branding is all about consistency. All social media campaigns, advertisements, and other offers should not only reflect, but amplify, the brand’s message to consumers. If social media branding is inconsistent, you may end up confusing consumers. Lastly, in order to remain relevant, you need to be persistent. Each day your company should give followers something to think about. Moreover, your company should utilize every social media website on a daily basis to broadcast the brand.
Whatever your company and its product, you too can use social media to brand your company and its unique selling proposition. Social media branding requires that you have a strong brand. Ultimately, your company should utilize social media to add value to the brand and generate positive feedback about the company. Once your company has created an effective social media branding campaign, the hardest part may be keeping it up. In order to maintain an effective social media branding campaign, it may be wise to employ a team of social media managers whose sole job is to promote the brand. No matter what your company chooses, social media branding is a great, low-cost option for a company of any size.
In order to craft the perfect branding strategy, we make understanding your company our top priority.
Brand identity is difficult to synthesize - our team can help as you search for a cohesive message to define your organization.
Organizations change, but your message should remain the same. Don’t let development dilute your brand.