International Marketing

In our ever more globalized world, it has become clear that selling in one only one market tends to limit your profitability. The international market is diverse and the vast number of consumer types may appear daunting. Our company is experienced in international marketing. By translating your sites using our transcreation programs, we ensure that the international content reflect the initial intent. We also conduct international market research to determine the most effective keywords for content marketing and PPC within these markets. With our help, your company attract customers from around the world!

Most companies begin with domestic marketing, which also accounts for regional differentiation. In our ever more globalized world, it has become clear that selling in one only one market tends to limit your profitability. In order to increase sales, it is often necessary to expand onto the international market, but as the company’s scope widens, so do its marketing efforts. Before tackling marketing efforts on the international front, it is important to question: 1) is there a market for the product? 2) how far will it need to be adapted for the overseas market?

world

International marketing is taking regional differences and similarities (such as language or cultural preferences) into account in order to market on a global scale. Moreover, international marketing requires recognizing the needs of different types of consumers around the globe. While most multinational corporations make products which are marketable to a global audience, the same marketing plan may not be effective throughout each region. Cultural differences make it difficult to apply the same marketing techniques because each market is different. While a company could create entirely new marketing plans for each country or region, this could get costly - especially for a small or growing company.

Allow our team of marketing experts assist you in your international marketing efforts! Our marketing company offers marketing translation and localization, web operations, campaign management, global SEO and social media management, as well as website translation and management.

web marketing

Marketing Translation: Rather than simply converting your website into another language, we review your content to ensure that the nuances of the local languages are preserved and that your international content reflects the original intent. Using our expert transcreation programs, we can ensure that your websites are localized and that all facets of the webpage, including banner and slogans, draw in an audience from across the globe.

Web Operations: In addition, our team is the experienced leader in web operations and online marketing. We can manage the structure of the page, content, and technology, all while maintaining your company’s brand integrity.

Campaign management is our second nature - from creating and sending email campaigns on a regular basis, to reviewing analytics to ensure that our campaigns are effective, all of this can be done to match the international market of your choice. Our global campaign operations team will adapt multi-channel content to connect your business to customers around the world.

meta tags

Global SEO, SEM and social media: The keywords which draw potential customers into your website will vary by country. Our experienced online marketing team will work with translators to find the most effective keywords for the language in your target country of choice. In order for ads to be effective and profitable, customers need to understand the ads. Our international marketing team is experienced in running international PPC campaigns.

Translation

Simply converting your website into another language distorts content. Your content should be relevant everywhere.

Operations

Online marketing is our second nature - don’t allow your brand’s integrity to get lost in translation.

Global SEO

Popular keywords vary by country - we’ll use keywords to make your ads profitable and effective.