Inbound Marketing

Inbound marketing relies on blogs, social media marketing, e-newsletters, or other forms of content to bring customers to you. In providing content which your target market finds valuable, you become a trusted resource in your field. Developing a plan for inbound marketing is not easy - however, our team makes it simple! Our skilled content development team works directly with our online marketing group to create campaigns which will draw customers in. From web content, social media management, or newsletters - our team will make your inbound marketing efforts more effective and easy to manage.

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In contrast to outbound marketing which requires ‘buying attention,’ inbound marketing is advertising a company by earning the attention of the customer. For example, in outbound marketing, you may purchase TV ads, sales flyers, or conduct cold-calling to reach your customers. Whereas, inbound marketing entails creating blogs, podcasts, social media marketing, enewsletters, or other forms of content marketing which draws potential customers onto your website. The goals of inbound marketing are generating traffic, converting visitors to leads, converting leads to sales, turning customers into repeat customers, and analyzing for continuous improvement.

Each stage of inbound marketing can require significant effort, but with the help of our marketing team, we can make inbound marketing simple! From the onset, our marketing team will work with your company to define the problem or need which will generate traffic to your website. Oftentimes, these are keywords which would raise awareness for the company and its services. Through blogs, ads, PR, and other various forms of media, our marketing team will generate content to bring customers to your webpage. Using this information, our marketing team will then attempt to solve the ‘problem’ or satisfy the needs of potential customers.

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In creating educational content, such as eBooks, blogs, workshops, buyers guides, independent articles, webinars and whitepapers, our marketing team will raise consumer commitment and generate leads for your company. In order to transform leads into sales, our marketing team will generate targeted campaigns, such as emails, landing pages, and confirmation pages, on your behalf. These campaigns will reduce the number of leads lost due to a lack of follow-up and it will raise customer commitment. Lastly, our marketing team can create offers which will keep your customers coming back. Through social media promos and calls-to-action, your customers will recognize your company as the go-to resource.

Allow our marketing team to assist your company’s inbound marketing efforts!

Content

Search engines can bring customers to you - why not use them to your advantage through effective content marketing?

Capture

Providing supplemental media which consumers find valuable is an easy way to gather their contact information.

Follow-up

Once you’ve hooked consumers with informational content, maintain the relationship through follow-up campaigns.